As you are probably aware a lot of the big retailers in the US allowed customers to get their hands on their Cyber Monday deals a day early this year, obviously this is great news for people who do not have access to the Internet when they are at work today, however it has stole a little bit of Cyber Monday’s thunder.
Cyber Sunday has arisen as the way in which online retailers market their goods has changed, before people would check their emails when they got to work on Monday morning to see all of the offers, however now retailers are keen to promote their deals earlier on, which obviously builds the hype and changes the shopping patterns which we were used to.
I think that this is also the result of people being able to access the Internet from pretty much anywhere, with smartphones, netbooks and tablets offering great mobile Intenet connectivity people do not need to wait until Monday to use their workplace’s Internet connections.
Despite the introduction of Cyber Sunday it seems as if Walmart and Best Buy still consider Cyber Monday as a huge day on the calendar, BestBuy.com’s senior vice president and general manager says that Cyber Monday is still a “really viable marketing concept”.
We would love to hear what you think of Cyber Sunday stealing some of Cyber Monday’s thunder. Do you think that it is a good thing? Does it result in better offers for the consumer? Or should they scrap Cyber Sunday and concentrate on Cyber Monday in 2011?