Sears Zombie Site: Halloween Viral Marketing Campaign

By Peter Chubb - Oct 28, 2010

The world seems to have gone zombies made with the range of games that have “Zombie Mode” in them, such as “Call of Duty: Black Ops” and Red Dead Redemption”, and things are set to get much worse as we approach Halloween. Sears has now started their viral marketing campaign in the build up to October 31, 2010.

When choosing the perfect gift you are asked if the zombie you are purchasing for is either male or female, and then asks if he/she is slow, hungry or cranky, as well as how you like your brains – a bit gory, but a lot of fun.

Once you have made your selection you click on the “Find Now” link and you will see a few suggestions that Sears recommends. Some of the ads at the top of the page are amusing; there is an image of a pair of sneakers with the catchphrase “Tone while you lumber”.

This just shows the power of viral marketing, something that most brands are getting involved in. Some choose to do what Sears has done by giving their website a mini-make-over, while others launch ad campaigns on TV. However, some of the most successful are viral video campaigns, like what Evian and Old Spice has done in the past. Visit the Sears Zombie page.

What is your best viral marketing campaign?

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Also See: Cyber Monday arrives early for Sears in 2015

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  • I thought Sear's marketing campaign was pretty cool. Most big companies shy away from zombies or anything controversial. Still, it's easy for a big company like that to spend a lot of resources creating a new homepage to get attention. How does a small company get attention without being able to invest a lot of time in these marketing stunts? The only other way I can think of to get some attention online for small businesses is to use something like http://getmorepopular.com/ and effectively pay people to visit. Otherwise, I think getting any attention online is rather difficult if you're not good at it or have lots of money.