Hyundai Recall: Reaction From Analyst – End of Sonata Form?

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We have more details on the recall to Hyundai’s popular Sonata model now, as we have the views from a analyst in South Korea, where the car giant is based. Should the company now expect a fast drop in sales due to the recall?

According to this article from Business Week, Hyundai may escape from a public backlash, as Yim Eun Young, a Seoul-based analyst at Dongbu Securities Co explains the possible outcomes that Toyota could face as a result of this recall.

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Here is what he had to say: “It’s a recall of Hyundai’s flagship model, so it sounds negative. Still, I expect a limited negative impact to the sales of Sonata in the U.S. since it’s a voluntary recall. ”

At the moment, no accidents or injuries have been reported due to the steering problems, and the recall is due to start in October. Read the full story over at BW and let us know your thoughts on it.

Do you own a Hyundai Sonata?

  • http://BW duandeckerte

    The Sonata is a mircale in the industry!I have had mine for 8 months and would not think of ever owning any thing else!