We have an interesting article for you to read now, as AT&T Chief Executive Randall Stephenson has stated that they are not worried about the company losing it’s exclusivity deal with Apple for the iPhone 4.
As reported from Apple Insider, the news comes straight after a study by Credit Suisse which revealed that 23% percent of AT&T customers would leave if the iPhone 4 were to release on Verizon Wireless – which is looking increasingly likely.
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Randall Stephenson admitted that the iPhone 4 contributes to a large portion of their overall sales, but added that most customers won’t leave since they are locked into long term agreements with the carrier.
While it is true that consumers would prefer Verizon over AT&T for the iPhone 4, how many would be willing to ‘pay off’ their contract in order to do so – this would surely be too expensive for the average smartphone user.
Stephenson added: “If you look at the iPhone base, about 80 percent is either on a family-talk plan or in a business relationship with us. Those customers tend to be very sticky. They don’t churn very quickly.”
What are your thoughts on this? We still don’t know the exact date when AT&T’s exclusivity deal will run out, and it looks like the carrier are in no rush to disclose the information either.
Are you planning to leave AT&T?