100 Cats IKEA: New Ad is ‘Purrfect’

If you consider yourself to be a cat lover, then we have a real treat for you now, as home furniture giants IKEA has just released their new Advertising campaign video for their London Catalogue, which features no fewer than 100 cats in it.

As reported from Gather, IKEA rounded up 100 cats and let them run loose inside their London flagship store, whilst being captured in stunning slow motion sequences as you’ll see in the ad below.

To help get IKEA’s new ad noticed with the general public, the Swedish chain made sure it was aired during an episode of singing talent show The X-Factor.

Luckily, there wasn’t any major incidents when the cats were let loose, and the resulting video ad is pretty stunning I have to say, I loved the accompanying music with it. Take a look below and let us know your thoughts on it.