We knew at the start of this month that some changes could be coming to Gmail, and those leaked screenshots showed Google Voice integration, which has now been released. Google Voice phone calls from your computer has been another step in the evolution of cheap phone calls.
While Google Voice and Gmail integration is not perfect, we love the option of placing calls in a browser for free or cheaper than most other international services, add to that the new Google Voice calls in US phone booths and we can see Google’s aim is clear and simple.
Phone call rates have been too high for some time, and as the Telegraph points out, Google Gmail calls could be calling time on the standard telephone. How many people just use cell phones for calls and do not even use the home phone to make a call?
Google would love to make calling from the computer the normal way of making calls. The Washington Post also sees Google’s clear assault on the phone call price, and points to the problems of Google’s Voice service launched in June compared to the new Gmail call option, which requires a small plug-in to be installed rather than the more complicated service they first launched.
The telecom firms are still pretty secure for many reasons including charging too much for text messaging, so Google or another company will need to take a more serious approach to change the industry as a whole.
Would you like to see the phone industry changed, and how would you like that done? What do you think of the new Gmail call option? You can see more details on rates via Google Gmail.