FIFA World Cup: Final 2010 Game and Social Media Conversations

By Daniel Chubb - Jul 10, 2010

We have spoken before about the differences in this FIFA World Cup and those in previous years, with 2010 benefiting from an explosion of technologies over the recent years, although it’s a shame FIFA have not updated theirs (Goal Line Technology).

Social media has played a big part in the 2010 world cup, and the worlds biggest sport has helped Twitter set new records, you can read about the 3.2K tweets a second here.

Certain brands and teams have been heavily involved in social media marketing, and their understanding of what sites like Facebook and Twitter can do both positively, and in a negative way for their image.

Apps have played a big part in this World Cup, with Apple’s iPhone, the Android platform, BlackBerry, and more devices playing their part.

Today we have found some information via ibtimes.com, which explains that Holland has been favored over Spain in this World Cup final. This information comes from social media conversations, thanks to feedback the Attensity Group gathered.

The research looks at the total number of conversations for each team on Facebook, Twitter, videos, forums, and blogs. It then looks at the positive and negative feedback before the Holland vs. Spain final. Take a look at their article here for more details.

Who do you want to win the FIFA World Cup 2010?

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Also See: World Cup 2010 Vuvuzela iPhone app