In an effort to improve its home buying options Yahoo is going to add home listings from the online real estate providers Zillow. By doing this Yahoo also hopes to attract local advertisers to further boost the service.
Brian Womack at businessweek.com is reporting in an article that the partnership will boost Yahoo’s home listings up from 3 million to 4 million. “There is a lot of demand to be on Yahoo! Real Estate, but we’re effectively not serving that hyperlocal advertising need,” Schultz says. “This partnership changes that.” Said head of Yahoo’s real estate service Steve Schultz.
Yahoo is currently 3rd in the online real estate market with 6.14 million users, behind Zillow.com with 7.05 million, and Move Inc who have more than 12 million users.
This partnership will allow the companies to make more of a challenge to Move Inc, the most popular real estate site. So far the financial terms of the deal have not been announced, and the two companies hope to have their services fully integrated by the end of the year.