Bruce Willis Cologne: Building an Empire – Step One

By Alan Ng - Jul 7, 2010

If you are currently in need of a new cologne, you’ll probably be interested to know that actor Bruce Willis has just released his very own fragrance – joining the countless list of celebrities who have also released their trademark scents.

As reported from Screencrave, the fragrance is simply called ‘Bruce Willis’ and contains grapefruit, pepper, and vetiver. Willis has previously stated that he wants to start building his ‘own kingdom’, so he obviously sees the release of his own fragrance as the first step in achieving this.

Willis himself had this to say on the news: “The development of my new fragrance was really a lot of fun. The products stand for individuality, uniqueness and sustainability.”

Will you be giving the Die Hard actor’s fragrance a try-out though? Let us know your thoughts on this story.

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