Microsoft had hoped that its new range of social media phones would help them make a firm stance in the cell phone market. However, things have not gone according to plan for the two Kin devices – Kin One and Kin Two. Just two days in and the software giant have discontinued the model.
This is a huge disappointment to the company, as they had hoped that sales would have been much higher. Microsoft has been developing the Kin handset for two years and has invested a huge amount of money – this shows that the company has lost it way in this sector.
Miguel Helft from NYTimes was speaking to Forrester Research analyst Charles S. Golvin, he said that he was surprised that Microsoft killed the Kin handset this quick. In the past they have stuck with a product – even when they knew that it was failing.
Microsoft hopes of taking on the iPhone looks to be history now, this is a pattern that is being repeated. Recently the company scrapped its plans to launch a tablet device to take on the Apple iPad – it just seems as if Microsoft has lost its focus. They need to get back to what they do best – developing software.