RIM vs. Verizon iPhone: BlackBerry makers options?

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We reported this morning that RIM shares have fallen following a recent Bloomberg report that the Verizon iPhone would be released in January 2011. The BlackBerry maker now needs to consider their options and understand what can be done to combat this issue.

If Big Red does get Apple’s smartphone in January, then RIM has to consider the fact that it could be an iPhone 4G running on the LTE data network – although we are not certain how widespread LTE will be in the U.S. However, this did not stop Sprint with the launch of the HTC EVO 4G.

Also See: White BlackBerry Z10 delayed by two weeks

BGR readers believes that there is some truth in this latest Verizon iPhone rumor, why would they allow this to start with fears of affecting sales of the Droid. If this were not true then Big Red would dismiss the rumors before consumers stopped buying other handsets and hold-off until Apple’s smartphone is offered to them.

Verizon makes up 50 percent of BlackBerry sales, this would drop to 40 percent if the carrier were to get the iPhone. This is not a huge loss – but certainly one to be concerned about. RIM needs to ask themselves what devices they need to launch to help combat this and what features should they include.

We know that RIM failed to make an impact on the lucrative consumer market with the Storm 1 and 2, and we all know how that turned out. We know that they are now working on the BlackBerry Storm 3 and will offer a 1GHz processor and LTE network connectivity.

Another reader believes that LTE will be launched at the end of the year on Verizon, Apple would like to offer the first smartphone on LTE – enter the iPhone 4G.

This would mean that Apple and RIM would be in a new LTE battle – one that will benefit Verizon either way.

  • chris

    Good god, this needs to be proofread.