New Microsoft Office 2010: Packaging Success

Design and interactive firm Hornall Anderson were given the challenge of designing the global brand packaging for Microsoft’s new software package Microsoft Office 2010.

MarketWatch.com is reporting that the project differed from normal ones because the company was asked to design the packaging and messaging for a new method of software installation called Office 2010 Product Key Cards (sans disc). These are used when purchased to activate the software which is pre-loaded on PCs.

The Hornall Anderson team had to do some in-depth research before the design phase could begin to fully understand how the consumer would react to the product key method over the usual software disc.

What the team achieved was a package with fewer words but a universally accepted approach with the box. Familiar visual cues and color-coding were used for the bundled Suite products. Click here for more on this article.