During an interview with Digital Life, Sony Australia boss Michael Ephraim claimed that his once branded company (Sony) were never arrogant, but has named a certain fruit has all but taken that title from them.
“I don’t think we (Sony) are arrogant anymore,” Ephraim told Screen Play earlier on this week. The Sony Australia boss then went on to say that he can “name a company that is a fruit that is in the news a lot about their arrogance.”
He goes on ”I think they have taken the mantle from us,if we were ever arrogant!”
We all remember when a BBQ looking console that played PS3 games was on sale for $599 don’t we? Maybe that is not being arrogant, but it’s very close.
Do you think Apple and Sony are arrogant?