We know that Visa is the official sponsor of the FIFA World Cup 2010; we can now inform you that the credit card company has launched a new social media application – the Visa Match Planner, which works in conjunction with Facebook and other social networking sites.
This is the first big extension from Visa, and shows its commitment to its first FIFA-themed marketing campaign. The new planner not only comes in English but also Japanese, Portuguese and Spanish, the planner will be custom to each of the 32 countries that qualified.
The Visa World Cup 2010 Match Planner not only allows you to view the planning but also view and organize other match parties. There will not be time for you to get too bored as you can chat with friends and keep track of the latest scores and standings.
There is no denying how passionate football / soccer fans are and Visa hope that hey will become passionate about this new planner as well. The credit card company would have spent a huge sum of money developing this match planner, but the benefits from the global market during the FIFA World Cup 2010 will be huge. More details on this can be found on Market Watch