During the course of last week we witnessed something very strange, Apple getting sloppy with its security. What we are talking about is the stolen iPhone 4G prototype, which was then purchased by Gizmodo. David Carr from NYT wrote a very interesting article the other on the print publication, where he discussed how Gawker Media basically paid for a story where it was guaranteed to gain clicks and then a profit.
Gizmodo were contacted by someone who left the iPhone 4G prototype behind in a bar and then offered that person $5,000 for the item. Now Gawker Media should have done the right thing and returned the new device to Apple – who would have been more than happy to pay the $5,000 back. Not doing so has led to the police being called in and searching the house of Gizmodo editor, Jason Chen.
But we all know that it did not go down like this – instead what followed was an extensive review of the new iPhone for 2010. So what did Gizmodo get for $5,000, about 3.6 million page views – four times its normal traffic. There is no denying that the website had made its money back and more.
However, Carr explains that the website could have actually been out of pocket. Expert’s first thought that Gizmodo could have earned $200,000 based on traffic and ad rates- but as these were pre-sold, this figure is way off. For a more detailed look into the Monetizing aspect of the iPhone 4G visit NYTimes.