Hello Kitty Wine: Innovation or April Fools?

By Posted 1 Apr 2010, 09:41

There is no denying the success of Hello Kitty and the range of merchandise proves just that. There are so many products available, but we have yet to see a bottle of wine with an image of the cute little cat on the label – until now. We have to wonder though – is in an innovation or simply and April Fools?

Sorry about that pun above, it is just that the Hello Kitty Wine will be will be marketed by Innovation Spirits for the U.S. market. There are four varieties to choose from, all of which will be bottled in Italy. Three of the bottles are 750 ml; the other is just 375 ml.

The four Hello Kitty Wines are as follows: The 2006 Hello Kitty Devil Red Pinot Nero, The Hello Kitty Angel White Pinot Nero label, Hello Kitty Sparkling Brut Rosé, and finally the Hello Kitty Sparkling “Sweet Pink”.

There are concerns that Wines with a children’s theme is in bad taste, as kids could see the drink and think that it is a soft drink or a fruit juice. Prices range from $19.99 to $29.99. For more details visit Examiner

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