Companies and corporate brands are always trying to find new ways of marketing to the public, but when this marketing spend helps out a good cause, we love to hear that news.
Today we see a news article on ABC News, which is reporting that ads on a School Bus could answer budget woes. Money is tight, and there have been drastic cuts in school districts thanks to the weaker economy.
The idea of school buses including advertisements could help pay for field trips, sports transportation, and a lot more. Businesses will love the captive audience that an ad on a school bus will provide; and school districts could see this as free money.
This all sounds good until you think about the advertisements and products that may appear on school buses, which could be a concern to parents. We also hear from the associate director of CCFC – Josh Golin – that parents will not be given an ad-free bus option.
Head over to ABC News for the full story. Let us know your thoughts on school bus ads, and the products that may appear on them.