Whenever there are two products in one market – we know that there will be tough competition; this is just what is happening with Google Earth Maps and Nokia Ovi Maps. These two location-based services (LBS) are the lifeblood of any smartphone – and a day does not go by without using the program.
Both Google and Nokia want to dominate, which is why they offer the application for free. The question is – will Google win the battle with their huge advertising or will it be Nokia, the largest handset maker in the world?
Nokia used to be the dominant force in the cell phone market – so the news that Google will offer its route guidance/navigation services for free must have been a hard pill to swallow for the Finnish phone maker.
With Google now offering this service for free it has done harm to Nokia and Navteq – as they now have a huge advantage in the U.S. and will continue to do the same around the world.
While reading an article on GPS World about – which company will win the LBS war? I loved the fact that the writer said that Nokia Ovi maps will slowly be “Googleized”.