Former VW and Ford Executive off to Fiat North America

 

By Posted 11 Mar 2010, 15:21

Former Volkswagen (VW) and Ford executive, Laura Soave has been assigned the task of reintroducing Fiat to North America. Soave did a great job with the 50th Anniversary Barbie New Beetle, so the Chrysler Group saw this as a great opportunity for to take on the 37-year old.

We have to remember that Soave has done much more than building up hype for the limited edition Beetle – she was the VW head of advertising and communications and held down a number of positions at Ford Motor Co.

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Laura Soave’s first job will be the introduction of the Fiat 500 in the US, if she has as much success as she did with the Beetle – then Chrysler would have made a great move. We are not going to lie to you and say that this will be easy for her, the Fiat brand is not that known in North America – so will take some persuading to get the brand awareness out there. For the full press release visit Autoblog