Toyota has been going through some troubling times of late, but the Japanese automaker hopes with a strong presence at the Geneva Auto Show, customers will try to forget about the current recall issues with a number of their models, including the Prius. Surprisingly, sales of the world’s most popular hybrid have not been affected by these recent events.
Last month more than 27,000 Prius Hybrids were sold, which has now been the best selling gas-electric vehicle for 10 months in a row. According to the Associated Press the Japan Automobile Dealers Association reported these figures.
We have to wonder how people still have confidence in the model when more than 8 million Toyota vehicle have now been recalled due to a brake issue. However, AP does point out that overall Toyota sales in the U.S. have been hit hard. North America is the Japanese automakers biggest market, so they need to find a way of persuading customers to start buying again.
General Motors and Ford have already smelt blood and have already started to offer incentives in the hope of luring customers away from Toyota and towards them. Would you still by a Toyota?