Verizon recently reduced the rates on its plans, not one to be outdone; AT&T did the same. This new rate is for $99.99 per month, for that you get unlimited voice and data for those with an iPhone. We wonder if this could be the beginning of a price war as they both compete with Apple for the upcoming iPhone 4g in 2010?
The new plan will begin on Monday and is a $30 reduction from its previous price. AT&T know that they have the most smartphones from all the networks, so thought that this reduced rate would be very popular with its users. However, we have to wonder if the cell phone carrier is just keeping its customers sweet, as they have been voicing their concerns over poor 3G coverage.
It is not a secret that AT&T customers are unhappy with their current service with the Apple iPhone, with many hoping that Verizon will get a shot at the top selling smartphone in the summer, when AT&T’s exclusivity deal expires.
According to Apple Insider, those with an existing AT&T contract will be allowed to switch to this new plan without penalty, you will not be forced to extend your contract period either. This certainly seems like AT&T are beginning to think more about the customer these days.
The new pricing plan which kick started this pricing war allows Verizon customers the 3G 75MB data package for just $9.99, as the $69.99 unlimited calling plan does not include 3G.
Why do you think that both AT&T and Verizon are now beginning to reduce their calling plan rates?