The recession certainly took a hold of the auto industry in 2009 and gave it a good shake, and the 2010 Detroit Auto Show has been feeling the effects. Consumer spending is still low; add high fuel prices to the mix and these all spell bad news for automakers. However, they all have a plan, and that is to release more small fuel-efficient cars for the future.
A number of manufactures have been showing off their latest models, all with one thing in mind, fuel-efficiency. Gone are the days when Americans feel the need to purchase a huge vehicle with a big gas-guzzling engine. Hybrids and clean diesels are now becoming more popular, and this is evident at the North American International Auto Show.
Chevrolet is one of the automakers that had a hard 2009, they are not on the comeback and hopes that the unveiling of the Aveo “subcompact will help them win favor once again with consumers. As we know Ford has its new Fiesta, which has been doing very well over in Europe, so now has to prove itself on home soil.
Some carmakers are not so certain that American’s will just give up their big engine vehicles, a spokesperson for Christian Klingler said that they will not be driving around in small cars anytime soon.
One of the biggest crowd pleasers at the Auto Show was Ford’s Drive Green”, stand, which is where the company were showcasing the Fusion. They also announced that they are to invest $500 million in green vehicles for the U.S. For more details visit channelnewsasia.com.
Also See: NAIAS 2010: EyesOn Design Awards