Black Friday 2009 Doorbuster Deals: The Dirty Secrets

By: Peter Chubb | Posted: November 20, 2009 | No Comments
Filed under: News

Black Friday 2009 will be tougher than ever on both retailers and shoppers. The retailers needs to make certain that they get the shoppers in their stores, and shoppers have to queue up for hours knowing that the item they want could run out of stock. Those great deals that we talk about are called doorbuster deals, and are not what they seem.

CNN Money has been looking into this and thought they would offer us an insight. We have to make certain that we read the small print on these doorbuster deals; this will normally be at the bottom of the circular. These products are usually limited to just two per store, so the odds of you getting that so called bargain are not in your favor.

CNN Money has been looking at a recent Black Friday circular, and the quintiles for some of their HDTVs were limited to just five per store. It is deals like this that causes chaos, as shoppers feel like they have been cheated. Some retailer experts agree with the shoppers and say that they have every right to feel cheated.

Customer Growth Partners retail expert, Craig Johnson has said, “It’s a sleazy practice.” He fells that an advertiser should not advertise something if they know they cannot fulfill the needs of the customers. He said it is stupid to hype a product on what is one of the most busiest shopping days of the year.

We know that this upsets shoppers and this is the sole cause of many arguments in stores on Back Friday, as they fight to be able to get that elusive deal before anyone else.

READ MORE: Black Friday 2009