Retailers Black Friday sales strategy for 2009

We have just one week and one day to go until Black Friday 2009, these sales will be more important than ever due to the current economy. The 2008 Black Friday sales were fierce, and this year shoppers hope for the same if not better.

There are forecasts that the sales set by retailers will be lackluster, this is evident with the lower number of deals being offered by each retailer. According to Newsday.com, we will not see storewide sales of 60 percent; instead these sales will be more targeted for a specific item.

Looking back at a number of our previous posts, we can see that this year will be about doorbuster deals. Retailers know what items consumers want; so have targeted better deals accordingly. Retailer’s hopes that this strategy will translate into longer queues on November 27.

A number of retailers have already begun their sales early this year, these Pre-Black Friday sales began a couple of weekends ago, with Wal-Mart and Amazon both competing against each other, Amazon would often match or better a similar item from Wal-Mart.

According to a recent report, 4 percent more shoppers said that they would be shopping this Black Friday, compared to this time last year.