Black Friday 2009 and Retailer Stocks

The start of the busy shopping season, Black Friday 2009 is almost upon us and retailers have no idea how it will shape. The reason for this is simple, shoppers have failed to prove themselves to retailers so far this year, and this has left retailers in the dark.

However, according to blogs.barrons.com, Wall Street is very confident that Black Friday will be good this year and should help to boost sales for these retailers. Some of the big retailers who will be fighting amongst each other will be announcing their share results soon; this should give us a good indication as to what the nest couple of months will be like for those retailers.

J.C. Penney (JCP), will be announcing their results this Friday, they are expected to announce shares of 12 cents per share, down from 55 cents in the same period last year. Macy’s (M) has made some gains in recent weeks and are expected to end on 12 cents per share, down 8 cents from the same period in 2008.

Wal-Mart Stores (WMT) is thought to announce a rate of 81 cents per share, compared to 77 cents the previous year. This is certainly great news for the store known as the biggest discounter and price leader.