Skype Founders to Challenge iTunes and Spotify with Rdio

Only earlier this week I was reporting that Sky was to launch its own music service to do battle with the likes of iTunes and Spotify, and this morning I had a strange sense of Déjà vu. It seems now seems the founders of Skype have entered the fray to challenge iTunes and Spotify (who would have guessed).

According to an article posted on ITProPortal by Desire Athow, the new service is to be called Rdio and is likely to compete head-on with Spotify and is likely to allow users to share and archive music tracks as well as being able to stream music.

The new service is going to be based on a subscription model rather than an ad supported model. Skype Founder Janus Friis said that the reason for this was because they had seen so many ad supported services come and go, and felt that the subscription model needed re-visiting.

So as another company enters the online music market, expect the competition to heat up! Think there are too many companies already competing in the online music market? Let us know here at Product Reviews!