Sony tempt iPhone users with PSPgo strategy

This week is set to be a massive week for Sony, as the release of their PSPgo handheld goes live on October 1st. Due to the fact that the PSPgo will be based entirely on digital content, Sony have stated that they hope to tempt iPhone users and gadget lovers into adopting the new device.

As reported from MCV, the PSPgo will be priced at £224.99 and will be available to buy from this Thursday. SCEE product manager Claire Backhouse has been speaking recently about the types of promotional marketing that the company have been using, ahead of the big launch.

She stated that the company have particular targeted ‘comutters’ with a big outdoor campaign, as well as iPhone users who are already used to downloading digital content on a daily basis.

More over at MCV.