Honda’s Aggressive Strategy: Hybrid Green Technology

Honda’s new president Takanobu Ito has announced that he will draw upon the legacy of Honda’s founder to try to ride the current storm in the auto industry; he will do this while trying to offer an aggressive strategy with its hybrid green technology.

The founder, Soichiro Honda was known for his love of cars as well as his boyish personality; sadly, he passed away in 1991. Ito has stated that Honda is to speed up its hybrid vehicle plans, the next vehicle is to be its CR-Z sporty hybrid, this should be released in February 2010 in Japan.

Honda also has plans for a Hybrid Fit subcompact before the end of 2010. Honda are also in the planning stages of offering a CR-Z for the North American and European markets, but it is not known if there will be hybrid versions for these reasons.

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