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Modern Warfare 2 Without Call of Duty: Brand Awareness

Modern Warfare 2 Without Call of Duty: Brand Awareness

By: Alan Ng | June 29, 2009 | 6 Comments

Remember the big news a few months ago that Modern Warfare 2 would no longer be accompanied by the Call of Duty tag? Well it has been revealed that Activision and Infinity Ward have lost a sizable amount of brand awareness as a result of it.

As this GamaSutra article reports, consumer awareness levels for the upcoming sequel have dropped 20 percent ever since Activision revealed the news that Modern Warfare 2 would be dropping the Call of Duty tag.

Nick Williams from the GamePlan Insights Division for OTX had this to say though on the statistic: “Despite this dramatic drop in awareness, the purchase intent for Modern Warfare 2 remains very strong.’‘

Does this really bother any of you though? We are pretty sure anyone who is an FPS fan knows about Modern Warfare 2′s release, with or without the COD tag. What do you think?

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  • bambam

    I can’t believe that people are really having a hard time putting two and two together on this one. I mean it’s not like they changed the whole name or anything. They just left out three words. It doesn’t bother me at all and I can’t wait for it to come out in November.

  • CoDEmanX

    November?
    It’s sheduled for 11th October 2009 (11.10.09), remember Infinity Ward is British ;)

  • modernday

    forget about the title..WHO CARES!!!! its part of the call of duty series whether it has the name or not. Just because the name of the game doesnt have cod, doesnt mean it isnt call of duty because it is. I dont know about you guys but as soon as modern warfare 2 hits stores, i’ll own it.

  • luke

    i dont think infinty ward is british

  • GWDiablo

    Infinity Ward is was British when they were making the original COD games, but Activision has flooded the company with stupid Xbox-playing americans, since COD 3. but unfortunately, that means its november.
    On another note, i’m glad retards don’t know it’s a COD game, makes for a more challenging, non-noob online gameplay.

  • http://www.modernwarfare2blog.net call of duty modern warfare 2

    I think modern warfare 2 would be release with the brand name call of duty. Lets wait and see what going to happen.