Apple, RIM and Smartphone market share

Apple have only been in the Smartphone market for two-years with the launch of the iPhone, and it was Apple who kick-started our love affair with touchscreen smartphones. RIM has always been the daddy when it came to smartphones, so must have been taken back with the success that the iPhone was enjoying.

We know that both Apple and RIM have been riding their success all the way to the bank as they have a huge market share when it comes to the Smartphone market, but they have only made a small dent in the cell phone market.

IntoMobile have been taking a closer look at this, and they thought that they would explain that having the market share does not always tell the whole story. IntoMobile said that you have to sometimes look deeper at the company and its operating profits.

Deutsche Bank analyst Brian Modoff has come up with some great charts of the operating profits of Apple, RIM, Nokia and Samsung. You can clearly see that both Apple and RIM are pulling away from the other companies when it comes to its operating profits.

Apple’s profits were up 3 percent in 2007, 20 percent in 2008, and are expected to hit 31 percent in 2009. The story is the same with Research In Motion; they had 8 percent in 2007, 29 percent in 2008, and looks set to hit 35 percent of the overall mobile industry’s operating profits in 2009.

Read the full article from the link within this post.

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