Twitter’s Problem: Do you come back often?
Filed under: News | By: Peter Chubb
Posted on: May 11, 2009 | 1 Comment
There is no denying that the queen of chat, Oprah Winfrey, has helped the popularity of Twitter but the microblogging site has some issues with keeping its users. It seems that new users sign up, but are then demurring.
The New York Times has been looking closely at a report from Hitwise, an Internet traffic monitor. They said that when Oprah did her first tweet and show about Twitter back on April 17, its traffic in the U.S. increased by 24 percent, compared to the day before.
There is a trend that Twitter is a bit of a novelty and that people lose interest quickly. Last year, Twitter’s retention rate was below 30 percent, compare this to the retention rate of both Facebook and MySpace, which is at 60 percent.
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Twitter’s received popularity and hype within the past year resulted in an exponential growth rate; however, recent statistical findings of the actual ‘lasting power’ discerns a dim future for the Twitterverse.
I thought Twitter had such potential. I honestly believe that if it had a more engaging interface, or an easier navigation system, more people would sign on and stay on. If implemented correctly, Twitter could be seen as a great marketing and advertising tool (whether it be for products, services, self promotion, or personal testimony), and ultimately fluctuate consumerism back into the economy.
I know there are some people who think the trend will eventually turn itself around and increase once again, considering how it’s still relatively new, but I honestly feel as if the Twitter phenomenon is fizzling out and fast.
Social networking sites are constantly evolving, so what should we be expecting? I suggest checking out eZanga.com’s recently launched social network that rewards its members for social activity on the site, and it’s completely free. http://www.hoponthis.com/, possibly the next best thing?