Survey Findings: Apple (AAPL) and Research In Motion (RIMM)

Since the launch of the iPhone both Apple (NASDAQ:AAPL) and Research in Motion (NASDAQ:RIMM) have been locked into a battle in what looks to be a two horse race. Both companies have seen great sales with their smartphones, where other companies have been trapped in a constant downward spiral with no light at the end of the tunnel.

There could be hope for one troubled cell phone maker though, Palm (NASDAQ:PALM) is about to launch the Pre and this could give Apple and RIM a tough fight. The Pre will have to prove itself first, something that the iPhone and the Bold have done dome time ago now.

ChangeWave consumer surveys have shown that the launch of the Apple iPhone 3G was huge and with the success of a range of new BlackBerry handsets, 11.2% of those surveyed said that they would purchase a smartphone over the next 90 days, which is only 1% less than it was in 2009. Those figures are not that bad considering that we are in the middle of a recession.

RIM Blackberry handsets maintain 41% of the overall market share, while Apple has 24% and remains in second place. That is not bad considering that Apple only have the iPhone and Research in Motion have a whole range of smartphones on the market.

Moving forward RIM is still in a strong position, this is thanks to a wave of recently launched handsets, and more are on the way. The survey also suggests that in the next 90-days, 37% will purchase a RIM BlackBerry.

Apple is still in a strong second as consumers planned buying remains at 30%. However, this could increase if recent rumors of a new Apple iPhone are true.

For more information visit: www.changewave.com

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