Google, Yahoo and Microsoft battle Web advertising space

Filed under: Computers | By: Peter Chubb
Posted on: November 19, 2008 | 1 Comment

Google, Yahoo and Microsoft battle Web advertising space

When it comes to advertising space on the web, Google, Yahoo and Microsoft are in a fight to take control of it. With the departure of Yahoo co-founder Jerry Yang, Microsoft could enter another takeover bid, which means that the fight would be between Google and Microsoft for the control of market the for Web advertising.

Microsoft has long since been the number one when it comes to computer software as well as their Windows OS, but they have failed to make an impression on the search engine market. Yahoo is the leader when it comes to the display of advertising on the Internet.

Google is the most dominant player on the Internet; this is largely due to their search engine as well as search advertising. Only 9% of Internet searches are made through MSN, 20% are made through Yahoo and a massive 60% plus are made through Google.

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Comments

One Response to “Google, Yahoo and Microsoft battle Web advertising space”

  1. Annalise says:

    eZanga.com is a search engine that specializes in pay-per-click (PPC) advertising making it faster and easier to obtain search results, narrowing results based on relevancy and location which can drive more traffic to your business and/or website. eZanga’s site has features such as time targeting, enabling you to schedule campaigns to run at specific times throughout the day and specific days of the week, while customizing the running time of your campaign to circulate the most traffic at the best time. You can also create white-lists and black-lists to increase the traffic that you want (white) and block the illegitimate traffic (black). This allows you to manage your budget when dealing with specific categories and feeds. eZanga offers more security for your investment with Traffic Advisors™ their anti-click fraud technology which is used for all ad campaigns and verified by Click Forensics™.

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