Google, Yahoo and Microsoft battle Web advertising space
Filed under: Computers
When it comes to advertising space on the web, Google, Yahoo and Microsoft are in a fight to take control of it. With the departure of Yahoo co-founder Jerry Yang, Microsoft could enter another takeover bid, which means that the fight would be between Google and Microsoft for the control of market the for Web advertising.
Microsoft has long since been the number one when it comes to computer software as well as their Windows OS, but they have failed to make an impression on the search engine market. Yahoo is the leader when it comes to the display of advertising on the Internet.
Google is the most dominant player on the Internet; this is largely due to their search engine as well as search advertising. Only 9% of Internet searches are made through MSN, 20% are made through Yahoo and a massive 60% plus are made through Google.
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