MMORPGs like World of Warcraft: Immune to economic downturn

Blizzard thinks that in light of the recent economic slump, their game World of Warcraft can be immune due to the high value they offer compared to other forms of entertainment.

Executive at Blizzard, Paul Sams was speaking to VideoGamer.com hours before last week’s midnight launch of their new expansion Wrath of the Lich King at HMV in London’s busy Oxford Street. He said the game has the ‘opportunity to be touched less” than rival entertainment, like film, as long as the product is “priced fairly”.

He summed up his comments by saying, ‘If you look at the value that we provide for £8.99 a month, versus the other forms of entertainment, there’s no cheaper entertainment. When the economy is difficult, things that are inexpensive, that are immersive and a ton of fun, especially when it’s the most inexpensive form, why not?”

Clearly if you look at his views his way, then the guy has a point. But then to a lot of us £8.99 still might seem like a lot of money each month to the gamer. But with 11 million subscribers already to the series, I doubt that it will suffer as a result of the economic downturn. What are your thoughts on this matter? Do you think that £8.99 is a fair amount to pay for the gameplay and entertainment you receive while playing WoW? Let us know your thoughts.

You can read the full article here.

Source: Read