Ad Wars: Is it good for Apple and Microsoft to fight?

Apple for some time now have been attacking the PC, well Microsoft really on a number of TV ads. Microsoft has been slow to launch any ads attacking their rival, that was until a few weeks back, when they decided to launch their own ad.

It was going to happen and it did, Apple has now attacked Microsoft for the amount of money that they spent on the ad. Is it me or are these two companies acting like big kids with old scores to settle.

You have to ask yourself if the two companies should act more professionally, or is this good marketing for both Apple and Microsoft. We all get a kick out of the Apple Mac ads, and they do make me laugh, you have to wonder if the constant attacks from both sides will ever stop.