T-Mobile G1: Apple vs HTC Branding
Filed under: Cell Phone Information, Cell Phones | By: Peter Chubb
Posted on: October 10, 2008 | 1 Comment
Branding is a big thing when it comes to any product; this is the same for the T-Mobile G1, the Apple iPhone as well as HTC. When you do a search on any of these on Google, there are a few interesting things going on.
Switched On decided to do a few searches for us to give us an example of branding. They found that when you done a search on “‘T-Mobile G1′ Apple”, the results that came back were 6.7 million. If you did a search for “‘T-Mobile G1′ HTC”, the results are just 3.4 million.
As we know it is HTC who are making the T-Mobile G1, so you would have thought that they would have had more results. However; it is that power of branded which is why the first search with apple in it gave the higher yield.
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The number of search results has more to do with how the search works than any branding issues.
Try this:
Search: ps3 microsoft - 46 million
Search: ps3 sony - 10 million
Does this mean that people don’t know Sony makes the PS3, or that Sony has failed in its branding of its console? No.
Whether or not the argument has merit in the case of HTC and the G1, this “data” is essentially worthless.