T-Mobile G1: Apple vs HTC Branding

Branding is a big thing when it comes to any product; this is the same for the T-Mobile G1, the Apple iPhone as well as HTC. When you do a search on any of these on Google, there are a few interesting things going on.

Switched On decided to do a few searches for us to give us an example of branding. They found that when you done a search on “‘T-Mobile G1′ Apple”, the results that came back were 6.7 million. If you did a search for “‘T-Mobile G1′ HTC”, the results are just 3.4 million.

As we know it is HTC who are making the T-Mobile G1, so you would have thought that they would have had more results. However; it is that power of branded which is why the first search with apple in it gave the higher yield.

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