Phorm behind schedule but share price rise

Phorm the company who will be able to track Internet users browsing behaviour said that the preparation for the first major trial of its internet advertising technology is taking longer than they thought, but said it is still going to go ahead.

The idea behind Phorm’s monitor service is so that they can direct the appropriate advertisements to the users by knowing what is of interest to them.

BT is the first company to work with Phorms as a test pilot and will be inviting customers to volunteer. Even with the news that Phorm are behind schedule its shares shot up from 137½p to 750p.

Source: FT