Sony unveils its show highlights at IFA 2008

Sony has re-emerged with an overwhelming digital experience and stunning product news at IFA 2008. Sony today unveiled its IFA highlights and finally demystified its teaser campaign “All becomes clear 28.08.2008”, which were on oversize billboards across the German capital starting August 1.

It invited consumers to be curious about the number ‘200’, which marks the debut of world’s first Motionflow 200Hz BRAVIA TV. The campaign alluded to the creative concept of the Sony booth, which boasts giant trees and themed exhibition areas featuring the latest Sony products and entertainment content on a total floor space of 6,000m².

During its press conference, Sony reiterated its goal to achieve the No. 1 position in LCD TVs globally – and in Europe – by 2010 and underlined its determination by announcing three world firsts for BRAVIA technology and a European first with the introduction of the OLED (Organic Light Emitting Diode) TV XEL-1.

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