RIM BlackBerry has 10% of the market share in U.S.

By: Peter Chubb | Posted: August 13, 2008 | No Comments
Filed under: Cell Phone Information, Cell Phones

There is no denying the popularity of the Blackberry from RIM; it seems that the Canadian tech giant has received some news that will only help to boast their spirits. A survey done by a UK research firm has said that Research In Motion has now managed to cross the 10% mark. Now they have 10 percent market share in the U.S.

Strategy Analytics reports that phone shipments were up by at least 5.3 percent. Total handset sales reached 41.9 million handsets, RIM sales had accounted for 10.3 percent of these in the U.S. that is more than double their market share from the previous year.

Neil Mawston, Strategy Analytics said “In the North American territory, [RIM] is a very well run organization. They’ve got a strong brand, good retail presence and a nice looking product portfolio that helps to differentiate themselves from the rest of the market.”

RIM has always dominated the enterprise market, but now they have a bigger challenge as they are looking to position themselves into the consumer market. Mawston has said that they now sell one-third of their Blackberrys to consumers now, and with the upcoming release of five new models this number will only grow.

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