Beijing Olympics boost Nintendo Wii Fit sales
By: Peter Chubb | August 13, 2008
It has been a few months since we were seeing high sales of the Wii Fit, but since the start of the 2008 Beijing Olympics Nintendo has seen a rise in the video games sales. Over the last seven days sales have jumped by 13 percent for the Wii Fit, the game has now occupied the top spot on four different occasions.
Fourteen weeks ago when the game was first launched people were having problem trying to get hold of the motion-sensitive board and game. Many of us wanted to become involved in the new fitness game. Wii Fit helped players improve their balance fitness level and strength.
It is thought that the start of the Olympics in Beijing is a major factor for sales increases of the game. A number of other titles for the Wii have also seen sales increases, these include Big Beach Sports and Mario and Sonic at the Olympic Games.
I am now starting to feel a little guilty, as my Balance Board is stuck in the corner collecting dust. I am having trouble finding the time to get myself fit again; I bet there are thousands of other Balance Boards doing the same thing.
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Nintendo missed a trick by not bringing out a special Olympics edition of Wii Fit, but I guess Mario & Sonic is an acceptable alternative. As for your balance board – it sounds like the Olympics is just what you need to get started again – if you can’t be inspired to play it by the Games then what can? It even helped one Japanese swimmer win gold if Kotaku are to believed: http://kotaku.com/5035862/olympic-gold-medalist-trained-with-nintendo-wii