EA looks to the future, no more ‘crappy’ games.
Filed under: Gaming, Nintendo Wii, Sony Playstation 3, Xbox 360 | By: Alan Ng
Posted on: August 5, 2008 | 1 Comment
Recently the CEO of EA, John Riccitiello has spoken out and believes that EA has “the best title plan of any company in the industry”. He is talking about the way creative teams for EA have been let free and become imaginative when creating games, rather than previous methods of just bringing out licensed sequels.
When he spoke to MTV Multiplayer he stated, “I think that a lot of the intellectual property we create are better than the licenses. That doesn’t mean there isn’t room for great licenses. There’s room for both. I think what you’re noticing is that in years gone by we haven’t had as many great, original intellectual properties. There’s a lot more of that this year from EA and I think from here forward”.
His comments above signal good news for all you EA fans out there as there looks to be a lot of good potential games due to be released. Riccitiello also stated that the company made errors when perhaps rushing certain games, “I think what redeems our industry is quality, and I think we take a step back every time we take a license and exploit it with a crappy game. That’s not what we’re about,” he said.
Let’s hope he isn’t kidding, and we can look forward to some special games from EA, on the new generation of consoles.
Source: Read
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Finally! I’m happy to hear EA fess up to their shoddy games.
If EA regains that ‘little-something-special’ that they once had (pre-1996) they could really change the industry standards. EA became a force to be reckoned with, but since they have been buying up all the competition they’ve had no need for quality control.
Part of me remains skeptical about John Riccitiello’s statement since they have been trying to buy out Take Two since Febuary. EA’s new business strategy of “[affording]] creative teams for EA [more]…free[dom[ and become imaginative when creating games” sound an awful lot like Take Two’s perspective of letting their developer create innovative new IT even if they are controversial. Sounds like they are trying to buy the hearts and minds of TTWO’s board and shareholders, but time will tell if they are really committed to cleaning up their act or just trying to buy another innovative company and suck them dry by producing sequel after sequel of developed franchises.
**Stop fanboyism; hang yourself**