Britain’s top brand now Google not Microsoft

Today saw the YouGov survey published that shows Britain’s top super brands and the premier spot held by Microsoft previously has been replaced by another brand.

That’s right; Google has overtaken Microsoft and holds the first place position in a list of 500 brands. Google started out with the aim to keep search simple and do it the best. This is just what they have done.

Now days Google is much more than just a search engine, they are a Global brand that is expanding into many areas including the Android open source mobile OS.

In 2007 we saw Google come third, but 2008 is another year and they have beaten the likes of Royal Doulton, British Airways, the BBC and Mercedes-Benz.

Surprisingly, Apple narrowly missed a place in the top 10 even after its launch of the iPhone and Touch. Apple products are loved by their users for the style and security, but this is not enough to even make the top 10.

Sony did well by taking 10th place, Nike could have been higher than ninth, Bosch surprised us at eighth and BMW also did well with seventh.

This year Microsoft will have to settle for second place but with Google continuing its dominance, it seems clear it’s a brand that people trust.

You can read more about the top brands on The Guardian