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Microsoft will launch Xbox 720 before Sony PlayStation 4: is it a mistake?

By: Peter Chubb | June 16, 2008 | 24 Comments


It is no secret that Microsoft wants to be the first to bring out the newest in the next-generation games console. They were the first with the first of the next-gen consoles, the Xbox 360 and they now wish to do this again with the Xbox 720. Many believe that Microsoft made a huge mistake rushing the production of the Xbox 360, the company has had a string of troubles with the console, but it now seems as if they are finally on top of these problems.

Xbox 360 boss Robbie Bach, has been speaking in an interview with Venture Beat, he said that if you asked him whether being first to the market with Xbox 360 was the right decision, he’d say “definitely yes,” and the platform holder has a desire to do it again with the next console. He also added “The last cycle for the original Xbox was a little shorter than typical (at four years). We started way late.” He then went on to say “If you take the question of whether it was the right thing to try to be first with Xbox 360, the answer to that is definitely yes. It has given us a leg up in a number of places that are super important.”

When asked on his expectation for the next console’s release plans, he said it was “too early to tell.” Many people will be thinking that Microsoft is involved in a race against Sony so that they can launch the Xbox 720 before the PS4, but Sony have stated recently that they are in no rush to launch the PS4, so Xbox might just have the Xbox 720 ready for us by 2011. But this might just play in to Sony’s hands once again.

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  • Jas

    The 720 will probably out before the PS4. But given how long the projected shelf life of the PS3 is, Sony probably has visions of the PS4 competing with the XBox1080.

    The 360 is in year three of what will probably be a 5-7 year life cycle. The PS3 is in year 2 of what will probably be a ten year life cycle (though Sony could release the PS4 in year 8 or year 9 like they did with the PS3 and PS2.

    The 360′s life cycle is much too short for my consumption pattern. I won’t buy a 720 having bought a PS3 just over 3-4 months ago.

  • captain sarcasm

    Of course its a mistake.. why would you want to be on the market before your competitor and start taking market share away before they have a chance?

    Arn’t companies suppose to be honorable like the old days of knighthood and announce to each other exactly when they launch a console so that they can all prepare and launch on the same day?

  • Sev

    Hows this playing into Sonys hands?! You know they’re 3rd right!?

    dur!!

  • G

    I don’t think there’s any point in releasing the next Xbox any time soon. There haven’t been any worthwhile developments in technology since the PS3 came out with the Cell and Blu-ray and Nintendo’s wiimote. At best, Microsoft will just make minor improvements on the processer, get motion controllers and get the rights to use blu-ray. Worst case senario, they make an xbox365 with nothing innovative or new about it.

  • http://www.scea.com Ivan_PSP

    There’s no such a thing as Xbox 720. We know PS4 because Sony just adds a number. And what makes you think Microsoft will survive for a third time?

  • Slippy Sloppy

    I think it worked for M$. Aside from the RROD (which we’re all well aware of), they achieved an install base way above what they would have done had Sony not experienced manufacture problems. I assume they’re attempting to repeat this success with their next console but I feel the biggest mistake would be to release it within the next 2 years as people aren’t ready to buy yet another console, when the Wii, 360 and PS3 are doing just fine.

  • Scoob101

    Product Reviews strikes again with another stunning insight into the next generation of consoles….

    …sorry, let me try again… stating the painfully obvious and recylcing information that been out for ages is a waste of our time. Go back to playing games and don`t EVER put an article on the web again. Ever. You don`t even have delusions of grandure – you have delusions of adequacy. My cat could write a better article than this with one paw tied behind his back, out of his mind on catnip.

    Moron.

  • Rusty Shakleford

    3rd huh?? To date Sony has sold a world record 120 million PS1′s (which was only recently retired), another 120 million PS2′s (which still sells millions) as well as 30 million PSP’s. No gaming company even comes close (61 million original NES’s sold). I hate when ignorant fan boys spew facts they read on a fanboy website without verifying said fact. Don’t you want to know the truth? Do you care that you are ignorant?

  • Waldo

    There’s a good chance that MS will probably get out of the gate first, but I’d guess that they’ll produce a problematic piece of hardware, but soak up the costs with live subscriptions/software. MS has always had a crappy release lineup. Be it hardware or software. Just look at Vista.

  • J5

    “…But this might just play in to Sony’s hands once again.”

    Huh…what? How did this play into Sony’s hands? Last time I checked, Sony was in 3rd place in the current generation console race in terms of market share. The Xbox 360 would have struggled big time if they had not released first. Especially considering that their “killer ap” in Halo 3 didn’t come out until just last year.

    If Microsoft releases first again in the upcoming generation, that is going to spell big problems for Sony. Microsoft survived the last generation because they had a machine that was measureably more capable for games and online play despite being late. This generation, the differences between the PS3 and Xbox 360 in terms of performance are very subtle with neither system demonstrating superiourity let alone true universal 1080p support.

  • CRJ

    I hope they give us more time, we just bought this console and the Wii last year, and we don’t even have the ps3 yet! I think the game consoles should be every 7 years instead of every 5 years.

  • peter

    well, i think that microsoft will make a mistake if they create the new xbox early. i ll give an example to you. in 2004 when halo 2 came, the gamers had only 1 year to enjoy it koz in 2005 xbox 360 came up.(ok some of them continou to play halo2). so you see. xbox has 4-5-6 years life. but ps has 10or 11 years. thats good for them. as i said before microsoft will make a mistake with the new xbox. and ill tell you and some reasons. the most importan reason is that halo 3 will stop earlier. thats not good koz the fans of xbox buy it yet. and it is only in 2 months 1 year old!!! just like halo2!!! and you know then… halo is the best game of the world and you guys all know it. dont believe the others<> its a shit man. it is decided halo is the best game and nothing will stop it . no sony no nintendo no nothing.!!!!!!!!!!!! im a fan of xbox and i wont stop to be koz microsoft is the best. sorry about that but all the ps series SUCK. and nintendo too.

  • http://www.youtube.com/whitemocha2 White_Mocha

    I think microsoft is making a huge mistake trying to be the first one on the market again. It might be an advance RROD and i’d be happy with that. But all jokes aside, if MS makes a new product then how will they get the techno to build games for it? I mean if this “new” xbox gets out, and no blue-ray or anything like the PS3 has (go sony!!!) then it will be a huge waste of the consumers money and the developers time. So microsoft, don’t try and get it out too early without Blue-Ray or anything like the PS3 has or you’re next product is going to be a total waste. Just look at the PS3 and it’s game-in-the-works MAG (Massive Action Game). Defiantly better than Halo and better tan gears of war.

  • victor

    how much will it cost and will the 360 games work on the 720?

  • OZ Dogg

    I was just wonderin cause ive bin readin and apparently the three consoles nintendo xbox and sony will soon become two in a couple more generations of consoles and apparently sony is going to be the one to drop out of the race?

    is this true because their company has the least money nintendo has the most money through consoles and gaming by far but ms has the most money from electronics through the computing industry and sony is fucking up with everything else electronic except the ps3

  • games addict

    man i’m really sick of this console shit seriously who give a fuck if 360 is better or play station3 is better just pick one and play it depends on what you like and on your taste so fuck fan boys who just speak crap out of fan boy websites or videos to support there fucking beloved console does Sony and micro soft think we got cash to pay for every new next-gen bullshit i haven’t got play station 3 yet or even a 360 and they worry about being the number one console fist it was for entertainment now look how it became i ain’t now fan boy or something but micro soft is really playing dirty out there and always keep whining if you add up all what u need for 360 it will be 690 $ while play station 3 has it all and its 600 $ so get the cash and get your ass over the store and just pick one and play with it no need for console wars shit .

  • The Shrooms

    I hope they have a breakthrough and have it out by 2011 i just recently got my 360 but still i hope to see a newer (hopefully much better) xbox coming out because if one comes out better games will also come, although i think they will have to add alot more gb just considering that some of the new computers have up to 3tb of memory with upgrades and 1.5 without them.

  • bob

    i dont think microsoft should rush if they do sony will try to make theirs better as they have almost coppied them alot

  • Tuskafel

    I am right there with you. I was bad enoguh to find out Xbox was not combatible with 360, but then PS did the same thing with the PS3. I have not bought a PS3 for this reason and will probably not buy a PS4 either.
    Now we wait and see with 720 and I hear there is a Wii2 on the way. -.-

  • Norman

    If they make an Xbox 720 will they have Halo 3, and Halo Reach?

  • gamesfan

    they will release kinect in november if they make a new xbox ppl who bought the 360 for kinect will hvto buy a new xbox for nothing

  • asdfas

    What Robbie Bach is really saying is…"we don't care if everyone's 360 broke down 5 times. We just care that we have your money and sold more consoles than Sony up to this point. Was the 360 rushed to market? If people continually buy our faulty product and make us rich…then no it wasn't rushed to market."

  • waldo

    actually since the previous xbox games work on the 360 it's a good chance that all games will work for the 720. Also the 720 will probably already be compatible with kinect straight from the manufacturer. so as a consumer of the xbox product line they will do the best they can to make the 720 compatible with everything from the past systems; same goes for the play station networks with their introduction of a ps4

  • zaboo

    uh yeah microsoft the only reason you sold more consoles then sony is because your 360 is a piece of shit that keeps crashing so everyone is buying a 2nd or a 3rd or even a 4th and 5th xbox, why? BECAUSE WE LOVE THE TITLES LIKE HALO TOO DAMN MUCH
    also i heard microsoft is in a financial crisis… yeah with bill gates mr. moneybags over there they're in a financial crisis go figure! what is he doing??? blowing it all on crack?!