New American Idol McDonald’s toy will become America’s favorite Happy Meal superstar

McDonald’s invites American families to pick which new “American Idol” Happy Meal toy will become America’s favorite Happy Meal superstar. Inspired by one of the nation’s most popular television shows, the new “American Idol” Happy Meal provides young guests with one of eight musical toys, each representing a favorite music genre, available with the purchase of a Happy Meal at participating McDonald’s restaurants, while supplies last.

From today through May 8, McDonald’s customers can visit www.happymeal.com to choose their favorite new “American Idol”-inspired Happy Meal toy. Both fun and hip, the McDonald’s new Happy Meal toy collection showcases various music personalities. Each toy plays a tune within the genre of the music their character represents: groove to disco songs with Disco Dave, line dance with Country Clay, rock out with Rockin’ Riley or vibe to the beat with Lil’ Hip Hop. Make a melody with Hippie Harmony, sing along with New Wave Nigel, jam with Soulful Selma or kick it with Punky Pete! America’s favorite “American Idol” Happy Meal toy will be announced during the week of May 5 at www.happymeal.com.

“McDonald’s and ‘American Idol’ are celebrating all kinds of music styles that each member of the family – kids of all ages – can connect with through the fun of these ‘American Idol’-inspired Happy Meal toys,” said Rebecca Anderson, Manager of Family Marketing for McDonald’s USA. “We strive to bring exciting and enjoyable experiences as well as quality food choices to families. The new ‘American Idol’ Happy Meal collection is the perfect fit for our customers.”

David Luner, Senior Vice President Interactive & Consumer Products for FremantleMedia Enterprises in North America, owner of the “American Idol” brand added, “This is a marriage of two American icons. Much like the show, the ‘American Idol’ Happy Meal promotion puts the power of choice into the hands of the people and we’re excited to see which character is selected.”

McDonald’s is also again offering a chance to experience “American Idol” firsthand at www.happymeal.com with the McDonald’s Happy Meal American Idol “You’re Going to Hollywood” Sweepstakes. Guests will have a chance to win one of two prizes that each include a, three-day and two-night trip for four to Los Angeles, California to attend either the May 20th performance show or the May 21st taping of the season finale results show of “American Idol” Season 7, Sponsor’s choice. No purchase necessary. Many will enter. Two will win. Internet access and valid email address required. To enter the sweepstakes and obtain complete details and official rules, visit www.happymeal.com.

The “American Idol” Happy Meal toys are recommended for children over the age of three. McDonald’s restaurants also offer Happy Meal toys suitable for children under age three to customers upon request.

McDonald’s guests have the opportunity to enjoy food choices with their Happy Meals including Apple Dippers (fresh, peeled apple slices) served with low-fat caramel dipping sauce, and beverage choices including low-fat white Milk Jugs, served in easy to handle containers.

Source: Press Release