Sony Blu-ray Disc Format: Do you know what it is? 60% of US does

Now that HD-DVD is well and truly dead, who knows what Sony Blu-ray is and about it’s disc format? Media research firm Interpret have released the results of a new study which shows that 60% of the US knows what the Blu-ray disc format is, this is much better than it has been and even higher than France (30%), Japan (45%), Germany (49%) and the UK at (56%).

The survey was taken in mid-January with consumers aged 18-54, and now homes in the United States with BD-disc players is over 10 million (not sure if that includes Sony PS3’s).

Do you know what Blu-ray disc is?

Source: Read | Via Pocket Lint

Get the latest news in our RSS Feed, Newsletter or follow us on Twitter.