Plans for Pub Chain: Could Your Local Be The Rovers Return?

It looks as if there could be a Rovers Return near you, according to The Times, ITV are wanting to use the soap brand to launch themed venues across the country.

They may also be teaming up with a business partner who owns a brewery, it has been calculated that the show could earn as much as £1 million a year from this product. “We are absolutely looking to exploit all our brands in a far more commercial and efficient way” said ITV managing director Dawn Airey “A huge amount of value lies in big ITV brands like Coronation Street and finding more creative and imaginative ways of exploiting those brands.”

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