Television more influential than blogs and podcasts
By: Daniel Chubb | February 17, 2008
If someone asked me what is more influential out of Television and blogs/podcasts, I would have to answer blogs and podcasts of course but a new study is giving a different answer.
The Ketchum/University of Southern California carried out a study into US media usage and found that 73.6% of people rely on Local TV; newspapers accounted for 68.9% and news websites 38.1%, while blogs were at a poor 13.4%. The consumers were of all ages and the study shows people rely mostly on old-fashioned media.
What do you rely on more, Television or blogs and podcasts?
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Yes, people in the blogosphere often forget that the vast majority of people are still not into blogs. To that extent, this research is probably accurate. What would be interesting to find out though is, of the people who do read blogs, what percentage of them rely on blogs vs TV for news etc. That might give some good insight into the future.