Movie Marketing Madness: J.J. Abrams Cloverfield 1-08-08

J.J. Abrams Cloverfield (1-08-08) will be released tomorrow and the story that follows the point of view from a video camera that five young New Yorkers have while they were at a going-away party, this same night a monster the size of a skyscraper descends upon New York.

Movie Marketing Madness tries to explain the amazing job that the people behind this film have done with all sorts of marketing including viral.

Not many movies create as much Buzz as Cloverfield has, Paramount sold this movie in two completely different ways and it’s a tale of “Two Cloverfield Campaigns”

Read more in detail at moviemarketingmadness.com