Blu-ray Gets Backing From The Home Theater Specialists Of America

The Blu-ray camp must be smiling as it has been reported that The Home Theater Specialists of America (HTSA), a $500 million buying group for A/V speciality dealers and installers, will be going Blu-ray.

The decision by the group is said to be based on sales trends from its 62 members. According to an internal study, 92% of category sales by HTSA members were in Blu-ray players with the balance dual-format players.

The Blu-ray support will “strengthen retailer commitment to providing more BD-based devices to meet growing consumer demand”.

Executive director Richard Glikes has said,

“The industry looks to HTSA as an expert for custom home theater, built upon a foundation of the top consumer electronic retailers across the country.”

“Based on our member research and observations in the field, it is clear that HTSA customers have made Blu-ray Disc their preferred HD format for movies and other packaged video content.”

So, the war between HD DVD and Blu-Ray continues!