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Biggest Brand: Kobe Bryant or Michael Jordan

By: Daniel Chubb | September 26, 2007 | 45 Comments

Kobe Bryant or Michael Jordan

Kobe Bryant and Michael Jordan are very close when it comes down to sports and how big their names are in the celebrity world, but which name is the biggest brand.

According to the Forbes Celebrity 100 list, Kobe Bryant is placed at no.25 while Michael Jordan is only one place under him at no.26.

Now they make this list based on what they say is “a combination of earnings and sizzle”, but what I want to know is how you feel about Kobe Bryant being a bigger name than Michael Jordan.

Who do you feel is the biggest brand, Kobe Bryant or Michael Jordan?

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  • Geoffrey B

    I definitely wouldnt have believed that Kobe the Brand would be bigger the MJ, not until I heard the stories out of the Asian Tour Kobe just went on. I have family out there and he said it was like crazier than the Pope being there (please God dont strike me for saying that…). I think Kobe has got a lot of things against him, but if he wins another championship, I have no doubt Kobe will be the biggest brand in all of sports, let alone basketball!

  • Jack Mufana

    I think kobe is a bigger brand than michael. He is dramatic, dynamic and charasmatic. Michael has all these things but kobe is more controvesial and polarizing which add to his intrigue.

  • jerry

    Kobe Bryant is bigger than m.j.
    their is no way m.j. is bigger.
    people say m.j.
    people don’t on anything but stats.
    give Kobe Bryant a little longer and he will be bigger
    in everything.
    Kobe Bryant is the best basketball player ever.
    He will Be the dominate one for ever period…………..

  • http://www.zealousconvert.blogspot.com kenny

    I love it. You can’t disrespect MJ, but Kobe gets a lot of disrespect. This just shows the haters how big Kobe is, and it’s because he’s an even more exciting player than Jordan.

  • Incognito

    Well, Kobe is definitely the bigger namesake, but the era has to be taken into consideration. Kobe is living in a time where the whole world is taking interest in basketball while Jordan played in a time where basketball wasn’t as worldwide (parts of Europe outside of America). This means that people in China know Kobe and buy whatever has his name because they are familar with him and he is the best thing CURRENTLY (I am not going pro or con, just saying the record book has not been closed yet so we really don’t know if he will be the best ever) in basketball. However, Jordan’s name might not be as recognized in places like China because, well, time has passed him by and it is highly unlikely there is a huge population base in Asia that actually experienced the Jordan era ( I should know because I am an Asian that lived during that era and I’m glad I got to experience it). What does this mean in short? Kobe is more worldwide because the NBA is more worldwide now. Jordan is limited America/Europe because the NBA was not as worldwide back then so countries that just tuned in to the NBA might not really know or idolize him. So, Kobe has the benefit of the NBA expanding to help him spread his name while Jordan didn’t.

  • BJ

    Kobe needs to thank MJ!! Jordan set it so guys like Kobe and King James can make the name or brand they have!! Just like MJ must thank Dr. J!!

  • bball

    You are comparing the God of basketball to kobe? Please.

  • http://www.friendster.com/sesa Sesa

    I’m a fan of Kobe Bryant, but I think MJ is a bigger brand right now because he got his own brand instead labeled under Nike.
    Kobe’s yet to do that. If Kobe had “Kobe” brand then lets talk.

  • Kobe Jr.

    Errbody know’s kobe iz da best and da bigger brand rite now.
    thiers nothin no one can do.
    kobe onstopble lik dat.
    kobe iz bigger than m.j.

  • carlos lopez

    I THINK KOBE BRYAN N MJ ARE THE SAME..

  • http://www.kal.com kal

    M.J. was always a better player; Kobe is a bigger media slut really; hope new talents come in and blow us away like MJ did

  • A.C.E.(626)

    MJ AND KOBE ARE BOTH REALLY GOOD PLAYERS, THIS COMPARISON IN A WAY IS UNFAIR BCUZ WHEN MJ SHINED KOBE WAS BARELY GETTING XPERIENCED AND NOW THAT KOBE IS SHINING MJ IS RETIRED. STAT WISE THOUGH KOBE KICKS MJ’s ASS!!!!!!!! CALL KOBE A BALL HOG OR WHAT YOU WANT, BUT HE’S DONING WHAT HE CAN TO GET THE LAKERS TO THE TOP. N MJ HAD HLP LIKE PIPEN, RODMAN, GRANT HE DIDNT HAVE TO TAKE IT HIMSEL. WOULD HE HAVE BEEN ABLE 2? MAYBE? BUT HE DIDNT SO FUCK OFF!!!!!!!!!!!!!

  • http://www.yahoo.com yusuf

    I want to meet with Micheal jordan
    I like his style

  • http://www.yahoo.com yusuf

    I want to meet with himm

    Can you give me time to meet him

    Micheal jordan is my favorite stars

  • http://varon varonde DIOS

    cb made good its history but the kobe did and still lacks much to do. my view is that kobe will finish with better numbers that cb and will be the best of all I am sure this story

  • rey

    MJ> Kobe is a media slut and hes a false imitaion nothing more. screw kobe go MJ you will never be forgotten!!!!!!!!!!!!!!!!!!!

  • Antuan Grier

    are yall serious right now go anywere in the world and say micheal jordan and they will know who your talking about no disrespect to kobe but there’s no comparision of course kobe would sell more this is 2008 marketing is going up with technology but no doubt jordan has the bigger name

  • Didi Jaspers

    MJ is bigger, no way kobe is bigger. Kobe is a great baller but what about the shoes AND clothes from MJ are all over the world. I live in Europe and everywere you can find MJ brand clothes and shoes. Almost never seen kobe stuff here.
    More people know MJ then Kobe. I dont thing as many people will know kobe over 20 years from now, then people know MJ

  • Ryan

    Just a bit of research and you find that Kobe doesn’t hold a candle to eternally burning flame of Michael Jordan and the Jordan brand. If any of the Kobe “Brand” supporters actually had anything to do with the game then they would agree that the jumpman23 logo is one of the most advertised and successful brands Nike has ever produced. The jumpman23 logo will go down as the most successful basketball and sporting brand overall behind the nike “tick”.

    Oh, and also for the people about there commenting about their respective games, go and play the game, watch some videos and do any research and you will find Kobe and his achievements amounts about the size of a piece of scrap rubber from Jordan’s old shoes, losers…

  • 4.5

    WELL LETS SEE…. ON THE COURT KOBE DOESNT MAKE HIS COWORKERS BETTER PLAYERS, HE DOESNT PLAY DEFENSE AS JORDAN DID( GETTING DIRTY WITH THE BIGGER GUYS) AND HES NOT EVEN A GENERIC REPLICA OF THE SKILLS JORDAN POSSESS. OFF THE COURT: KOBE DOESNT UPHOLD A PROFESSIONAL IMAGE( ALMOST BEING CONVICTED OF RAPE AND YOURE MARRIED) YEA JORDAN GAMBLED BUT WHO DOESNT JORDAN HAS HIS OWN BRAND WITH LOTS OF YOUNG STARS IN OUR 3 MAJOR SPORTS USING JORDAN TO PUT SHOES AND CLEATS OUT. JORDAN HAD UNBELIEVABLE STATS WHEN BBALL WAS LIKE SIMIORGANIZED STREETBALL AND KOBE GETS IT HIS WAY LIKE BK LASTLY JORDAN HAS HIGH SCHOOL AND COLLEGE CHAMPIONSHIPS TO GO WITH SIX NBA CHAMPIONSHIPS AND KOBE HAS THREE BUT WITH THE HELP OF SHAQ. IF JORDAN HAD MUTUMBO OR OLIJAWON THEN HE PROBABLY WOULD HAVE RETIRE WITH MORE. FACE THE FACTS DONT BE A TRAITOR TO THE LEGEND

  • Aidas

    Say Who’s better i think Kobe is better than MJ

  • Beth

    You’ve got to be kidding me. MJ at the 26th spot when he’s not playing speaks volumes about his brand. The dude isn’t even playing anymore and he’s only 1 spot behind Kobe! After all these years Jordan is still known and his brand is still flourishing despite him being very low key. Obviously Kobe would be higher than him right now but being 1 spot ahead of a guy who hasn’t played in years is actually quite embarrassing. When Kobe retires watch his brand drop like the stock market while MJ’s brand stays relevant.

    Kobe is Kobe and is in an entirely different level from MJ … a level or two lower in fact.

  • Daniel

    Although I can’t deny kobe is a great player I do not think his brand is bigger.
    I mean. We are talking about MJ, AIR Jordan now.
    Although there may come players who are better ( perhaps kobe but we can’t really compare because Jordan is kinda old now:P ) then mj, I deffinitly think Mj’s brand is bigger :D He was a legend and you can’t just even that.

  • Kaylee

    Michael Jordan is better then Kobe could ever be. MJ has the best personality and better talent. Kobe is way too hot headed to be considered better then the amazing Air Jordan. Almost everyone loved Michael Jordan, not everyone loves Kobe. Kobe’s name is well known, but it is not all in a positive light. I think he’s an arrogant piece of trash that happens to have some talent.

  • Andrew

    Kobe is an enigma, and probably the most exiting nba player of all time. Lebron and Wade have their fans, but there are no legions of pationate haters and fanatics who either bash or praise everything they do. Kobe might not be the greatest of all time, but he is the most electrifying figure in basketball history.

  • luis

    How stupid people are!!!!!!!! Jordan dont play basket for 6/7 years and he is nº26 and kobe who is still playing is nº25. In the 90s jordan would probably be top 5 or something. so get a life

  • http://bh.com john

    Kobe is way better c mon i never seen mj score 81 points in 1 game kobe did and who cares about brands it matters bout skill

  • Matt

    Comparing Kome Bryant to Michael Jordan is like comparing Scientology to Catholicism, Protein powder to Steroids, conventional weapons to nuclear weapons, dialup to broadband. As Sir Charles once said, they are both black and both play basketball, but that’s about it.

    That being the case, I am not surprised Kome’s brand is one higher than MJ’s. After all, McDonalds is much larger and more popular than Ruth’s Chris or Mortons.

  • luis

    Just because he scored 81 he is better??? GROW UP! Jordan also scored 69 and 61 against CELTICS IN THE PLAYOFFS!

    81-69=12 points UUUUU big diference!!!

  • http://aim Marcus

    I CANT BELIEVE U STUPID FREAKS WHO OBVIOUSLY DONT KNOW BASKETBALL THINK THAT KOBE IS BETTER THAN MICHAEL! MICHAEL WILL AND FOREVER WILL BE THE GREATEST BASKETNBALL PLAYER TO EVER WALK THIS EARTH! IT DOESNT MATTER ABOUT THE MARKET OR W/E ITS ABOUT WHOSE BETTER. iM SURE THAT IF MICHAEL PLAYED KOBE IN HIS PRIME RIGHT NOW MJ WOULD WRECK HIM UP AND DOWN! I CANT BELIEVE U PEOPLE CAN BELEIVE THAT KOBE IS BETTER. I HAVE ALMOST ALL OF MJ’S VID’S AND STUDY THEM. WHEN U SEE ME IN THE NBA IN 5 YEARS I WILL SAY TO THE CAMERA THAT MJ IS THE GREATEST OF ALL TIME! STUDY THE GAME AND THEN TALK!
    U TWONKIES!

  • http://yahoo Jordan

    JORDAN IS THE BEST. WE WILL NEVER SEE ANOTHER JORDAN.KOBE IS GOOD BUT JORDAN IS THE BEST. IM A LAKERS FAN AND I DONT LIKE KOBE A LOT.

  • http://yahoo Jordan

    i agree with you it matters about skill. jordan has much more skill that kobe. i havent seen kobe get 81 points after the first time he did. that was luck. MJ was constinly getting high scores per game. kobe got 81 in one game. i wld rather get high points per game than get 81 in only 1 game. so for all of those ignorant immature little faggits who dont know shit bout MJ got on the internet then talk shit.

  • http://aim Marcus

    (i am on page 3 also) Wow budday i cant believe u think kobe is bigger and skill wise better than mj. He is the GOd of bball. First of all MJ has fresh shoes. Have u eva seen kobe’s. Man day ugly, look em up. No one would ever buy dem. Mj’s on the other hand are mad fresh and people buy them all the time, THEY RUN OUT OF STOCK IN STORES! MJ is the best at ball’n. Buy his vid’s and watch how good he is and then talk! PUNKS!

  • http://yahoo jordan

    YO ABOUT ANY BASKETBALL PLAYER CAN GET 81 POINTS. IT ONLY TAKES ONE WORD. BALLHOG. MJ COULDVE GOTTEN 100 POINTS BUT HE AINT A BALL HOG. HE PASSES THE BALL. KOBE HOG IT. MJ GOT HIS TEAM INVOLVED.

  • jovan rea

    …..heyyy..4me nobody can bigger than mj, nbody can d same of mj, nbody can beat the record of mj..and nbody can move past for wat mj’s did a lot nba.. b’coz mj is morethan a legend..he’s a history of basketbol..

  • Ronald Astorga Leyton

    If it did not exist Michael Jordan had never existed Kobe

  • joseph vertu

    kobe is the second best nba player of all time , the best is of course michael jordan !!! kobe 95 % jordan 100 %, kobe is better shooter than jordan but in over statistics jordan wins more kobe will probaly finish his career very close to jordan but yet a little far away.

  • Cory

    umm your retarded if you think that kobe could even come close to being as good as jordan.. if you go to google and type in the greatest basket ball player in the world jordans name will be the first thing you will see

  • pete rivas

    kobe has 5 rings more than mj did at this time..period

  • Ball Attic

    THUMBS UP!!!

  • Ball Attic

    LMAO Jordan Is sick but dont boost Kobe Gets paper off his shoes too Homie

  • dylan

    no michael is hes the greatest

  • Eric

    Pete, dont know if you heard, but he just got swept. down goes the brand. I heard Dirk is now coming out with a shoe.

  • Eric

    Kobe might be a better 3 point shooter than MJ, not a better overall shooter. Definetely not better in the playoffs.

  • Eric

    This should not even be a question. Can anyone show me Kobe’s logo? Who is Kobe? Oh Yeah, the guy that just got DIRKED.